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LENA – Lieber eine nachhaltige Alternative – Innovative platform for implementing a sustainable lifestyle

Implementation: A platform is used to show how one can easily lead a sustainable life. Transparent visualisation of savings (of CO2, water, land area and waste) shows consumers how much can be saved through sustainable behaviour. This makes it easier for individuals to make conscious decisions. The individual calculations were carried out by the Institute for Sustainability. The data comes from scientific databases (Ecoinvent, GaBi) and scientific studies.

Result: The concrete savings are visible and transparently communicated on the LENA platform for everyone: https://www.lena.de/meine-lena-welt/vorschlaege